The 3W Project

This branding project was created for 3W Project, a financial education initiative dedicated to helping women grow in wealth, wisdom, and well-being. The goal was to build a brand that felt both grounded and welcoming — something strong and trustworthy, yet approachable enough to invite real, honest conversations about money.

In collaboration with Amanda Barnhart of AB Creative on the logo design, we developed a visual identity that balances structure with warmth. Clean typography, a thoughtful color palette, and a flexible system of supporting elements allow the brand to feel polished without becoming corporate or intimidating.

The result is a cohesive, adaptable brand system designed to support educational resources, community outreach, and long-term growth — all while staying rooted in clarity, empowerment, and purpose.