The 3W Project

This branding project was created for 3W Project, a financial education initiative dedicated to helping women grow in wealth, wisdom, and well-being. The goal was to build a brand that felt both grounded and welcoming — something strong and trustworthy, yet approachable enough to invite real, honest conversations about money.

I collaborated with Amanda Barnhart of Creative AB on the logo design, developing a visual identity that balances clean typography with a thoughtful color palette and a sense of quiet confidence. Together, we extended the brand into a website that clearly communicates 3W’s mission — creating space for women to engage in meaningful financial conversations, explore their own money stories, and grow in confidence and understanding.

The result is a cohesive and adaptable brand system designed to support educational resources, community outreach, and long-term growth — all while staying rooted in clarity, empowerment, and purpose.